Strategy and business review | chalon-sur-saone

Strategy and business review

We are pleased to provide you with two documents that are essential to our collaboration and your information.

Strategic Document 2022-2026: Discover our tourism development strategy, which is based on four major themes: wine tourism, river tourism, cycle tourism and heritage development. This document presents our objectives, our initiatives and the resources deployed to enhance the attractiveness of our region.

Activity Report: Access a detailed report on our activities and performance. This document summarizes our achievements, milestones and results, giving you an overview of our commitment and collective successes.

These documents are available to inform, guide and help you actively contribute to the development of tourism in our region. Together, let’s make Grand Chalon a destination not to be missed!

Tourism strategy

Discover the key development areas of our 2022-2026 strategic policy :

Our development priorities :
Wine tourism: Grand Chalon boasts an exceptional wine-growing heritage. We aim to promote our wines and organize major wine tourism events to attract visitors. The “Vignobles et Découvertes” label is one of the key tools in this process.
River tourism: With the Saône and its canals, Greater Chalon has unique potential for river tourism. We are working to develop and revitalize our quays to welcome boaters and develop a variety of water-based leisure activities.
Cycle tourism: Developing cycling infrastructures and promoting dedicated routes are essential to attracting cycle tourists. We are participating in inter-regional projects to improve the welcome and services offered to this clientele.
Promoting heritage: Chalon-sur-Saône, a city of Art and History, is the cradle of photography. We highlight our rich cultural and historical heritage to offer visitors unique experiences.

Strategic and tourism policy920KB

Activity report

The year 2023 was marked by good visitor figures for the four divisions of the Grand Chalon Tourist Office: Tourism, Events, Shows and Leisure. Here is a summary of the major achievements and initiatives of each division.

Chalon Tourism:
The Tourism division saw a significant increase in visitor numbers, with a 22% rise in the number of visitors welcomed. Promotional efforts and collaborations with influencers and journalists largely contributed to this growth.

Chalon Events:
The Events division saw a 27.5% increase in attendance, with 92,320 visitors in 2023. Events such as Chalon Dans La Rue and the Forum Emploi attracted large audiences, and new events enriched the event offering.

Chalon Spectacles:
The Shows division attracted 23,100 spectators to 27 shows, 17 of which were sold out. This positive dynamic reflects a renewed enthusiasm for the performing arts in Chalon-sur-Saône.

Chalon Plaisance:
The Plaisance center welcomed a growing number of yachtsmen, with an increase of 24%. Obtaining the Pavillon Bleu label for the first time underlines our efforts in terms of quality and environmental sustainability.